Fast-casual restaurant chain Wingstop held a grand opening celebration at its first Canadian location in Toronto on June 29. The restaurant in the west end of town marks the first of 100 restaurants planned for Wingstop’s footprint in Canada.
The restaurant concept – founded in Texas and popularized in the United States – offers classic, boneless wings and tenderloins, always cooked to order and hand-sauced in a choice of 12 brand signature flavors, including sweet , salty and spicy varieties. One of those flavors, Honey Garlic, is the brand’s version of the flavor that consumer research has shown is a Canadian favorite and was designed exclusively for Canada by the flavor experts. Wingstop’s simple menu also features fresh cut and seasoned fries; signature sides; and ranch dips and blue cheese.
The grand opening celebration began with a ribbon-cutting ceremony, followed by a performance by the famous beatboxer and winner of Canada has talent, Scott Jackson. The first 100 customers ordering from the restaurant won five free wings every week for a year.
Wingstop’s entry into Canada adds to the notable global scale of the quick-service restaurant brand, which is growing at a rapid pace across the world with more than 1,800 restaurants in North America, Europe, Asia-Pacific and in the Middle-East.
“Opening our first restaurant in Canada is proof of Wingstop’s success and portability outside of the United States, where our brand has been so successful,” said Nicolas Boudet, Wingstop’s International President. “Wingstop’s vision is to become a top 10 global restaurant brand and have a clear path to more than 7,000 global restaurants, where Canada is a key part of our international growth strategy. Wingstop’s ability to deliver an unparalleled customer and flavor experience gives us confidence in our brand’s potential in Canada.
For more information, fans can visit wingstop.ca to order their favorite flavor and keep up to date with brand news and events.