For generations, the benefits of investing have been reserved only for those who have the luxury of time, mobility and money. Knowledge of the stock market, the value of stocks and the simple concept of making your money work for you is only now really become common knowledge. Considering how vital investing can be for long-term financial stability, making it more accessible is definitely a positive. But why did it take so long and what triggered this change? If you’re reading this from a smartphone, computer, or tablet, the answer should be obvious.

Technological integration has transformed just about every industry on the planet, and the financial sector is no exception. Particularly known as fintech (financial technology), digital platforms have made it easier for us to save, spend and now invest our money. Take RBC InvestiEasy, for example. The Digital Investment Platform is an online investment service providing an affordable and effortless way to invest. After a short questionnaire, clients are matched with a recommended portfolio and the flexibility to be as involved in the investment process as they want, with each account being observed by a qualified portfolio manager. Not only is the platform reinventing the investment process for today’s convenience-conscious generations, it democratizes who can access the stock market.

“We created RBC InvestFacility with a mission to bring RBC’s investing expertise to more Canadians,” said Flora Do, Vice President of Term Investments and Savings at RBC InvestFacility. . “To do this, it was important that we design the service to meet many challenges that tend to prevent people from investing, such as lack of savings, know-how or time. That’s why we have an affordable and easy account opening process that you can complete online in minutes. Additionally, clients can open an account with no minimum entry requirements and start investing their money with as little as $ 100. This minimizes the obstacles that make starting difficult.

To truly democratize investing, you need to close the income gap, especially for women and people of color, as well as equally important knowledge of the investment gap. Low barrier-of-entry investment options like RBC InvestiCalc provide access to professional services to people of all economic backgrounds, including those who simply don’t have the time or interest to learn how to invest. . While there is still a lot of work to be done, technology-based investing services like RBC InvestEase are paving the way for even more accessible ways.

Going forward, as more and more Canadians begin to have meaningful conversations about financial investing and about investing themselves, a generation of Canadians thanks to fintech could see a stronger and stronger economy. resilient than previous generations. As a new wave of mass-funded capital begins to flow into the growing world of entrepreneurs, it is possible that highly profitable businesses will emerge, creating success stories for businesses (of all sizes) and their investors. .

“It’s simple,” says Flora, “when investing is made available to more people, especially those who have historically been less likely to have access to professional investment services, and when Wise investment strategies are made accessible to more people, more people have the opportunity to increase their wealth over time – wealth reinvested in the economy.

Democratizing investing simply means that Canadians have more options to choose from when it comes to investing. If you have a strategy that you follow or an advisor that you work with that makes you feel secure and confident in your financial progress, that’s fantastic. For those who don’t, a new door has opened. RBC InvestEase won’t be the last time little guys see the playing field begin to level out on Bay Street. As fintech continues to shape the market, the financial future is bright.

Eager to start investing? If you open your first account by October 31, 2021 with RBC InvestEase using the promo code AA806, you will not have to pay a management fee for the first year.1 Learn more here.

1. To take advantage of this offer, you must not have held an RBC InvestiFacile account before September 1, 2021. Accounts opened from September 1, 2021 to October 31, 2021 using promotional code AA806 will not be charged the regular management fee. 0.5% by RBC InvestEase for 12 months from the date the account is opened. RBC Easy Investing will notify clients 60 days in advance of any change to their account fees, as set out in the investment management agreement. A weighted average management expense ratio will also apply to ETFs held in our portfolios. For more information, please refer to the pricing on https://www.rbcinvestease.com/.

RBC InvestEase Inc. reserves the right to modify or withdraw this offer at any time without notice.

RBC InvestEase Inc. offers discretionary online investment management services. Other products and services may be offered by one or more separate entities affiliated with RBC InvestEase Inc., including, without limitation: Royal Bank of Canada, RBC Direct Investing Inc., RBC Dominion Securities Inc., RBC Global Asset Management Inc., The Royal Trust Company of Canada and The Royal Trust Company. RBC InvestEase Inc. is a wholly owned subsidiary of Royal Bank of Canada and uses the trade name RBC InvestEase. In addition, the RBC iShares ETFs in which clients of RBC InvestEase Inc. invest are managed by BlackRock Asset Management Canada Limited. RBC Global Asset Management Inc. and BlackRock Asset Management Canada Limited have entered into a strategic alliance to consolidate their respective ETF products under the RBC iShares ETF brand and to provide a unified distribution support and service model for the RBC iShares ETFs..



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