RW&CO. Partners with Manjit Minhas, Lane Merrifield, TED and Canadian Entrepreneurs for Spring 2021: Ready to Reinvent
RW&CO. SPRING 2021 âREADY TO REIMAGINEâ: the future is bright
This season, RW&CO. pays tribute to local entrepreneurs who dare to reinvent and reinvent their businesses for today’s realities. Supporting innovation, quality and community has always been an integral part of RW&CO, so it was natural to share its platform with other companies. âThere’s no better time to lead with determination, test passionate concepts, inspire creatively and empower with the community,â says Michele Slepekis, Vice President of Marketing at RW&CO. This is an initiative dear to the proudly Canadian brand – after all, RW&CO. started as a small family business Quebec venture out too.
Manjit Minhas and Merrifield Lane share the limelight with 13 other Canadian founders this season, whose origin stories and companies will be featured on RW&CO online and in-store platforms. throughout the season:
Liz & Lottie (Souvenir shop) – Heidi Blanchette & Nikaila Maas, Alberta
Sphere Optometry (Optometrist) – Danielle Gordon, Alberta
Mala the mark (Candles) – Melody Lim, British Columbia
Fading Cards (Dating Card Game) – Savannah Golding & Reza Houshmand, British Columbia
Honam Naturals (Natural skin care) – Naana Daniels, Ontario
Yoga tree studio (Yoga Studio) – Debbie Fung, Ontario
SPAR training (Gym) – Kevin Selman, Quebec
Aperitif Italian Grocery (Grocery store) – Mathieu Menard, Quebec
Quality cuts (Hairdressing salon) – Will Biney, Quebec
Cafe Pista (Coffee) – Maxime Richard, Quebec
Miljours Studio (Jewelry and Accessories) – Marie-Anne Miljours, Quebec
âMy biggest inspiration has to be the entrepreneurs I’ve seen take on this challenge, pivot their businesses and succeed more than ever as a result,â Merrifield said of her fellow ambassadors. For Minhas, she hopes the campaign will inspire the next generation to dream big and find their voice: âI am delighted that my granddaughters and all of the BIPOC girls see someone who looks like them in a campaign like thisâ¦ representation matters. “
RW&CO. REIMAGINES WORKWEAR: Clothing for the next normal
Embodying spring by revitalizing the DNA of the brand’s classic workwear, the new collection is inspired by customers’ ever-changing needs for versatility, ease and comfort without sacrificing style. Living and working from home is a reality for many for the foreseeable future, and this is reflected in the new collection with increasing offerings of lounge, casual and versatile clothing.
âWorkplaces have evolved for many of our customers and meeting their needs with varnish has always been our priority,â Slepekis says. âBeyond dressing for their new normal, we want them to feel confident and emboldened to imagine what will come next.â
RW&CO. PARTNERS WITH THE WORLD TED ORGANIZATION
The campaign is also the perfect springboard for a one-year partnership between RW&CO. and the world organization TED. TED passionately believes in “the power of ideas to change attitudes, lives and ultimately the world”, echoing RW&CO’s commitments. towards innovation and the community. Beginning in March 2021, TED will further amplify these shared values ââthrough Always on the rise: a RW&CO brand hub. on the TED website which will feature content tailored for RW&CO. community, giving clients a front row seat in front of world-renowned speakers through TED Talks.
ABOUT RW&CO., A BRAND OF REITMANS (CANADA) LIMIT.
RW&CO. is a anywhere working fashion brand for discerning men and women. Priority to fit, fabric quality and versatility, RW&CO. creates collections that help clients congregate anywhere, whether they are working from home or the office. RW&CO. operates 78 stores averaging 4,500 square feet in premium locations in major shopping centers across Canada and offers online shopping at rw-co.com.
ABOUT REITMANS (CANADA) LIMIT
The Company is a leading retailer of specialty women’s clothing with outlets across Canada. As of February 23, 2021, the Company operated 415 stores, including 245 Reitmans, 92 Penningtons and 78 RW&CO. The Company is a publicly traded company listed on the TSX Venture Exchange (TSX-V: RET, RET-A). For more information visit www.reitmanscanadalimited.com.
For further information: For all inquiries, please contact Katherine Chartrand of Reitmans (Canada) Limited, [emailÂ protected], +1 (514) 384-1140, ext. 24229