Quesada has launched #GreenEveryday, a national campaign kicking off this Earth Month, in support of the David Suzuki Foundation and other sustainable policies.
Representatives from Quesada and the David Suzuki Foundation teamed up to clean up Grange Park in downtown Toronto earlier this month. The chain is raising funds for the foundation at its 167 restaurants across Canada in April.
“Being an outdoor enthusiast, I’m passionate about the environment and how we can all work together to leave a better Canada for future generations,” said Steve Gill, Founder of Quesada. “Encouraging Canadians to do what they can for the planet is part of our sustainability journey as a company. »
This year marks Quesada’s second consecutive year, it will donate proceeds from the sale of select menu items sold to the David Suzuki Foundationa national non-profit organization that conserves and protects the natural environment.
Customers can also help Quesada make an even bigger impact by donating $1, $2, or $5 at any Quesada store in Canada or by ordering online or through Quesada’s mobile app.
Quesada also aims to rally its social media followers to get involved. In April, anyone who posts an image doing something eco-friendly, like using a refillable water bottle, carrying a reusable tote, or riding a bike instead of driving, and tags @QuesadaBurritos will automatically be entered. in a contest for a chance to win one of three prize packages including a $50 gift card and a signed copy of David Suzuki’s book, Declaration of Interdependence.
“Working towards a more sustainable Canada can start with small changes in our daily routines, like walking instead of driving or taking a reusable bottle with you wherever you go. Together we can have a big impact,” said David Suzuki. “Quesada is a great example of how businesses can work to be more sustainable while encouraging their customers to do the same.”
Quesada Franchisees Host Community Cleanups
Participating Quesada franchisees across Canada will also actively participate in the campaign by engaging in green space cleanups to be part of the solution at the local level and influence change in the communities in which they operate.
Quesada’s journey to sustainability
- Last March, Quesada became the first Mexican chain in Canada to begin phasing out aluminum foil from packaging in favor of biodegradable paper. This translates to the diversion of approximately 45,359 kg (100,000 lb) of aluminum or 12.5 million aluminum packages from landfills over the next five years.
- Aluminum takes about 400 years to degrade. One ton of it requires about 170 million BTUs to produce – or about 1400 gallons of gasoline – and emits about 12 tons of greenhouse gases.
- Over the past two years, Quesada has helped Second Harvest, Canada’s largest food rescue with a dual mission of protecting the environment and fighting hunger, divert 127,922 kg (282,021 lb) of food from landfills and providing 75,000 meals to people in need.
- Quesada now only uses brown paper bags for its takeout orders, eliminating 700,000 plastic bags from landfills each year. Since September 1, 2020, Quesada has diverted approximately 1.1 million plastic bags from landfills.
- Since November 2020, Quesada has donated over $80,000 to causes that support sustainability and humanitarian relief through its Kindness Menu.