Pet Valu, a specialty retailer of pet food and pet supplies, has signed a multi-year sponsorship deal with the NHL’s Vancouver Canucks.
The deal with Canucks Sports & Entertainment (CSE) also includes the Vancouver Warriors of the National Lacrosse League and the Abbotsford Canucks of the American Hockey League.
“This is an important and exciting opportunity. Many Canucks players, their fans and CSE members are dedicated pet lovers, so teaming up with the organization is a great fit,” said Tanbir Grover, Chief Digital and Marketing Officer. “Every day, Pet Valu creates memorable moments for animal lovers and their pets and through this sponsorship we will create even more special interactions that connect the love of sport and the love of pets. We have lots of fun things planned for the upcoming season to bring this relationship to life.
Designed to help amplify the brand’s banners in Western Canada, including Bosley’s by Pet Valu, Pet Valu, Tisol and Total Pet, the sponsorship deal will connect pet lovers and sports enthusiasts through through content, game presentation integration, prizes and assets, including broadcast visible signage. It will also allow the company to shine a spotlight on its Companions for Change program, including adoption events throughout the year, and support key community initiatives.
“Canucks Sports & Entertainment is thrilled to welcome the Pet Valu brands to our family,” said Terry Kalna, CRO of Canucks Sports & Entertainment. “Our fans love our teams and their pets. We are thrilled to bring this collaboration to life and see Pet Valu create memorable moments for our fans and their pets.