RICHMOND, BCMay 7, 2021 /PRNewswire/ — In recognition of World Fair Trade Day on May 8, Nature’s Path, North America’s largest certified organic breakfast and snack company, is thrilled to announce that it reinforces its Fairtrade commitments through the Fairtrade Sourced Ingredient (FSI) program.
Since 2012, Nature’s Path has sourced exclusively 100% organic and fair trade cocoa for all of its Nature’s Path, EnviroKidz and Love Crunch cereals and granolas. Now, thanks to the Fairtrade Sourced Ingredient (FSI) program, Nature’s Path can reflect its commitment with this new certification on all its packaging. This year alone, Nature’s Path will source nearly 400 metric tons of Fairtrade cocoa for its products.
“At Nature’s Path, we strive to leave the earth better than we found it. And by sourcing Fairtrade ingredients, we believe we are doing that for both people and society. planet,” noted Jyoti Stephens, VP Mission & Strategy. “We’re proud to be the first Canadian company to make this pledge, and we hope our actions will encourage others to source key ingredients, like cocoa, equitably and sustainably.”
The FSI program enables farmers to sell more of their crops on fair trade terms, which means more benefits for them and their communities. Through the FSI model, farmers can sell their crops to the growing number of companies that are committed to sourcing a key product fairly and sustainably, while benefiting from the same rigorous Fairtrade standards. The goal of the FSI program is to enable farmers and workers to sell more of their products on fair trade terms, thereby improving their living and working conditions, increasing their productivity and incomes, and reducing environmental damage. .
“Nature Path’s commitment to sourcing ingredients under fair trade terms has already had an impact on cocoa farmers in the Global South,” said Julie Francoeur, Executive Director of Fairtrade Canada. “Now, with labeling under the FSI program, the growing number of Canadians looking for brands that align with their values of respect for people and the planet have an easy choice when they find themselves in the cereal aisle. In this way, each of us has the opportunity to leave the earth. better than how we found it.”
Fairtrade aims to change the way trade works so that farmers and workers in the Global South can build a prosperous future for themselves and their communities. Through a rigorous set of standards, ensuring better prices, decent working conditions and environmental protections, Fairtrade generates more money and benefits for these farmers and workers, as well as supporting their communities and protecting their lives. their local environment.
“Our hope is that seeing the Fairtrade Sourced Ingredient logo on our packaging will give consumers a better understanding that our collective choices are improving the lives of farmers and workers around the world. We also hope it will inspire other companies to consider sourcing key ingredients through this new program, as it is possible to do so at scale.”
ABOUT NATURE’S PATH FOODS
Nature’s Path Organic Foods is North America largest organic breakfast and snack company and produces USDA and Canadian Certified Organic and Non-GMO Project Verified breakfast and snacks sold in grocery and health food stores in over 50 countries around the world. Committed to the triple bottom line – socially responsible, environmentally sustainable and financially viable, Nature’s Path works diligently to support communities and champion the cause of people and the planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus® and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members across its four facilities Canada and the United States. Head toward naturespath.com to learn more.
ABOUT FAIR TRADE
Fairtrade is an independent and ethical certification system that supports, promotes and defends fair trade conditions in countries of the South. Fairtrade offers consumers a powerful way to buy into their values and support companies leading the way in ethical and sustainable business models. Fairtrade Canada is responsible for ensuring that Canadian products bearing the FAIRTRADE Mark meet international Fairtrade standards. The international Fairtrade system represents the largest and most recognized fair trade system in the world, representing more than 1.7 million farmers and workers in 75 countries. To visit fairtrade.ca to learn more.
Nature’s Path Communications Director
SOURCE Nature’s Path