Tyson 2.0 should be available this fall

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Canadian licensed producer HEXO Corp. and Mike Tyson have entered into an exclusive partnership to bring the heavyweight champion’s TYSON 2.0 line of cannabis products to Canada.

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Under the agreement, the made-in-Canada solution will allow HEXO to produce the full line of floral, pre-roll, edible and vape products.

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“With its wide range of products from flower pre-rolls to edibles, the TYSON 2.0 brand fits perfectly into HEXO’s market-leading portfolio,” said HEXO CEO Charlie Bowman, adding that “the in-store cultivation capabilities and the company’s product offerings enable HEXO to elevate the consumer cannabis experience.

Chad Bronstein, Co-Founder, President and Chairman of TYSON 2.0, adds that partnering with HEXO “allows us to deliver TYSON 2.0’s vision of a premier cannabis experience to Canadians.”

Tyson, whose career record was 50-6 with 44 knockouts, is all about cannabis partnerships these days. Earlier this month, it was announced that the champion fighter turned cannabis entrepreneur would be teaming up with another champion, ric flairformerly a WWE mainstay.

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As part of TYSON 2.0’s partnership with multi-state cannabis operator Verano, the Ric Flair Drip cannabis line will feature flowers, vapes, edibles and pre-rolls. The products will initially launch in 11 US states and will include the WOOOOO Chews, in honor of Flair’s tagline.

The Ric Flair Drip cannabis line will feature flowers, vapes, edibles, and pre-rolls.  /
The Ric Flair Drip cannabis line will feature flowers, vapes, edibles, and pre-rolls. / Photo by Jerritt Clark/Getty Images/Ric Flair Instagram

“WOOOOOO! I’m excited to bring Ric Flair Drip Cannabis products to TYSON 2.0 fans. Now more people can get into the Ric Flair mindset – limo driving, jet flying, good vibes only” Flair said in a statement.

Tyson launched high-THC cannabis products at 16 Washington state pot stores in June as part of its partnership with Mammoth Labs.

The legendary boxer has also teamed up with California-based company CLICK to introduce a weed mouth spray that packs a punch of its own.

However, it was not all easy. This spring in Colorado, the champion learned he would run into a problem if he tried to offer his ear-shaped gummies, Mike Bites, a tasty product reminiscent of his fight with Evander Holyfield in which he chewed a little from his rival’s ear.

Since a State Act of 2016 prevents marijuana edibles from being shaped like humans, animals, fruits, or other objects that may appeal to children, gummies have been replaced with a “T” for any product launch in the state.

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