Originating in Australia in 2008, Laser Clinics Canada is part of a global company, Laser Clinics Group, which has since expanded to the UK, New Zealand, Singapore and now Canada. Jenna Caira, Manager of Franchise Recruitment at Laser Clinics Canada (LCC), believes that part of the company’s rapid growth is due to its successful and unique 50/50 ownership business model. LCC and its franchise co-owners share equally in the investment, expense and success of the business. Each new clinic is fully furnished and complete with state of the art equipment, retail and professional stock and IT setup.
Canadian Business Franchise (CBF): How did you come to the franchise?
Jenna Caira (JC): At LCC, our management and support team has over 50 years of experience in the franchising industry. Each member has a passion for serving others and ensuring that we create the best environments for our customers. Our business franchise gives our co-owners the space to become community leaders as they grow to understand the needs and wants of their neighborhoods. We want to continue to be global leaders in the advanced beauty and medical aesthetics industry while having a strong impact in the community.
FCB: What do you think is the particular appeal of Laser Clinics Canada?
JC: LCC welcomes each franchise co-owner as part of our family. Our growing company is surrounded by professionals who believe in the power of teamwork, are dedicated to high quality service and have a passion for the cutting-edge beauty industry, and provide customers with an authentic beauty experience. and tailored to you. To ease the financial pressures of starting a business, our business model offers franchise co-owners the opportunity to earn a salary within the first month the clinic is open. We are confident that the support provided by our corporate team will generate healthy, long-term relationships with our franchise co-owners, leading to the overall success of our business.
FCB: What key lessons have you learned along the way?
JC: We have learned that the success of our business depends on the quality of our people and the culture instilled in the workplace. As a new market entry company, a team must be fully committed to rolling up their sleeves every day to deliver the best results and service to our customers and franchise co-owners. We have big goals for LCC, and we leverage the strengths and creativity of each of our team members to contribute to the success of the company as a whole, while having fun doing it!
FCB: What were the strengths and challenges of running the business?
JC: There are a lot of details that go into opening and running a business, but nothing is more rewarding than celebrating the grand opening of a clinic! This is an opportunity to recognize the whole team and congratulate each other on our efforts and our achievements. It’s always exciting to officially welcome a new member to the LCC family. Of course, opening a new clinic is not without its challenges. Before any clinic opens, we focus on assembling all the elements necessary for a successful business: operational know-how, marketing expertise, training resources to ensure safety, treatment efficiency and an excellent customer experience. All of these aspects must come together simultaneously, which is why it is so important to work with an experienced team.
FCB: What is your company’s competitive advantage over other Canadian chains?
JC: Canadians can appreciate having greater access to affordable, medical-grade, high-quality aesthetic treatments tailored to their individual needs and desired results. Our treatments and services are transparently priced and personalized to help Canadians look and feel their best. We also have well-trained staff and advanced medical estheticians who are dedicated to working closely with clients and helping them achieve the best results, whatever the beauty goal. LCC relies on the expertise and vision of a medical advisory committee that oversees and approves all equipment and treatments offered by our network. The committee is made up of eminent dermatologists and physicians; their role is to review and engage in careful governance of the network’s product and service offerings, while keeping them. safety and efficiency a top priority.
FCB: What is your strategy for growing the business?
JC: The Laser Clinics business includes more than 200 clinics worldwide and democratizes the field of advanced beauty by providing greater accessibility and industry-leading competitive pricing on a wide range of class-leading treatments and services. world in Canada. Laser Clinics continues its expansion plan in Ontario and across the country to give Canadians the chance to experience everything the clinic has to offer, from our innovative treatments to our range of skin care products.
FCB: Where do you plan to open new franchises?
JC: LCC proudly had its inaugural grand opening at the Hillcrest Mall in Richmond Hill, Ontario in February. 4, 2022. Additionally, he was honored to have the landmark opening of the 200th Global Clinic, the second in Canada, at Square One Shopping Center in Mississauga, ON on June 2, 2022. The company is hyper-focused on growth in the Greater Toronto Area, then head to British Columbia, before heading east again. We look forward to expanding LCC and finding a home for good entrepreneurs to join our family as franchise co-owners.
FCB: What do you look for in new franchisees?
JC: For our business model to thrive, LCC believes in building and maintaining long-term relationships with our franchise co-owners. Understanding that this is a 50/50 ownership business model, our corporate team strives to provide the training and support necessary to help our franchise co-owners succeed. In turn, we are looking for franchise co-owners who have strong business management skills, a history of building and leading teams, and who are passionate about running and operating a business within this growing industry.
FCB: Why is it important for franchisees to establish community partnerships?
JC: Building community partnerships is important because not only does it create brand awareness for the business, but it also provides an opportunity to develop relationships with community members. LCC believes in listening carefully to the needs of our customers; the more we understand our neighborhoods in their essence and the people who live there, the better we can serve our communities. Partnerships also provide space to lead and collaborate with other like-minded people who share the same values of helping others look and feel their best.
FCB: What other advice do you have for your franchise co-owners?
JC: The most successful franchise co-owners with laser clinics are committed to being involved in day-to-day operations and truly enjoy leading a team of dedicated employees. You don’t need to know all the answers from day one; LCC is there to support and guide you from the start. However, we cannot teach passion and drive, which must come from within. The company’s success ultimately rests on the performance and determination of its franchised co-owners.