Established families and business owners trust the wealth management advisory firm to multiply wealth and maximize estate value. Leveraging innovative and sophisticated financial strategies, they create monumental financial impact.
Movsessian and Kachani talk about starting the business, how insurance is a tool for business owners and successful real estate families, and the driving force behind positive customer feedback.
Tell us about your professional background and why did you create Aria Wealth Solutions?
Ara Movsesyan: I have spent approximately two decades in commercial and private banking, working with successful business owners and entrepreneurs on their credit needs. As a director of private banking for a large Canadian bank, I developed a specialization in borrowing on life insurance policies by very wealthy Canadians. I have funded more such cases during my tenure than any other banker in Canada.
Daniel Kachani: I am an innovative financial strategist with extensive experience in the insurance industry. Having worked with established families, I have seen the impact and importance of integrating financing with fiscal creativity. This impact is ultimately what drove Ara and I to work collaboratively and form a company specializing in net worth expansion and wealth protection.
How is insurance used as a tool for successful business owners?
Kachani: Insurance is one of the few assets available that can provide cash to an estate. Families come to realize that without planning around cash, their overall assets will be impacted by inheritance tax. For many business owners, their tax liability at death can be between 25 and 40% of their total assets. The insurance provides tax-free cash upon death to help offset this potential bill.
Movsessian: People are hesitant to transact on large insurance policies because of the cost – we have built a business where we secure bank financing for wealthy families to retain their capital for ongoing investment and business purposes while obtaining the required insurance coverage. Life insurance policies are the best basis as a lending tool for any product that exists in the Canadian market.
What is the value of financing for business owners?
Movsessian: There are assumptions out there that rich people don’t borrow. It is exactly the opposite. In fact, wealthy and financially savvy people find that borrowing at 3% to grow their wealth based on what they do with their entrepreneurial activity is a winning formula for growing their wealth even further.
How are you different from your competitors? Why do customers come to you?
Movsessian: Our customers tell us that they have offered insurance for years and years and that the process was promotional and commercial. By the time they have completed a discovery meeting with us and we have explained to them how we approach the subject of insurance, clients tell us that no one has ever explained it like us. The feedback we have received indicates that we exude credibility and reliability. The reason for this is that we place great importance on finding the right solution for our customers. Our solutions are accompanied by real specialization and know-how that cannot be found elsewhere.
Tell us what you love most about your job?
Kachani: Getting feedback from customers saying they had never seen things like this before, or didn’t know they could do it. On a personal level, this means a lot to me.
Movsessian: We truly enjoy having a meaningful impact on the lives of our clients, their families and society. The ability to make a change worth tens of millions of dollars creates so many opportunities for peace of mind with these families.
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