Toronto miniature attraction Little Canada has announced a new retail partnership with Canadian Tire.

Little Canada has announced a new retail partnership with iconic Canadian brand, Canadian Tire Corporation (CTC).

This relationship, which represents the attraction’s first exclusive retail partner, “will instill an even greater sense of Canadian pride in the attraction,” a press release said.

Little Canada – an immersive two-hour experience – takes visitors on a journey of discovery through the country’s vistas, famous landmarks, cityscapes and little stories in miniature scale.

In a three-year partnership designed to shine a light on “little” Canadian moments, the duo will tell the diverse stories of Canada through on-site and physical stages at destination; “Celebrate Canada” events for new Canadian citizens; and exclusive naming rights for the Makers Studio, where local artisans bring the attraction to life.

“Canadian Tire is an integral part of the fabric of our country and a natural fit for our exclusive retail partner. We look forward to joining them in telling Canadian stories and sharing moments to enhance the Little Canada experience,” said Jean-Louis Brenninkmeijer, Visionary Director, Founder and President. “Canadian Tire was one of the first stores I shopped at when our family arrived in Canada in 1999. Over the years it has been our destination whenever we need to get ready for some quintessentially Canadian activities. , such as camping and all-weather sports. I feel privileged to have associated myself with such an iconic Canadian brand. »

“We are thrilled to be a part of the Little Canada experience and the wonder and curiosity it sparks about our country,” said Kim Saunders, Vice President of ESG Strategy and Impact. community, CTC. “With Little Canada’s focus on honoring all things Canadian, the partnership highlights the CTC’s 100-year history and brand purpose – we are here to improve lives in Canada, for people living in every community from coast to coast. We look forward to working together to improve the experience and celebrate the country we call home.


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