Allegra Marketing Print Mail, a printing and marketing franchise, intends to expand its presence in North America into several new markets across Canada.
Targeting several provinces for expansion, including Ontario, British Columbia and Alberta, Allegra’s Canadian growth strategy is to strengthen the brand’s presence with several new franchises in Toronto, Ottawa, Mississauga, Vancouver, Burnaby, Abbotsford, Victoria, Edmonton, Red Deer and more. .
“Our parent company, Alliance Franchise Brands, is already well established in Canada and makes Allegra’s expansion into new Canadian markets a natural next step in the evolution of our franchise,” said Mike Cline, Director of Development. . “We look forward to opening new centers to help meet the growing demand for printing and marketing support services for Canadian businesses as the country’s economy recovers from the pandemic and continues to reopen.”
The company cites factors such as the low cost of living, access to a variety of government grants and tax credits, and a favorable exchange rate as reasons to propel the brand’s growth strategy. Today, Allegra already has more than 20 Canadian branches open in several provinces.
According to a press release, specifically aimed at entrepreneurs looking for business ownership with a proven model, the Allegra franchise opportunity offers those with strong ties to their local business community as well as foreign entrepreneurs. who wish to invest in a business in Canada through the PNP Entrepreneur Visa Program.
For printing and marketing professionals who wish to convert their business to Allegra, the Allegra Advantage program allows independent printing business owners to become an Allegra center and access a number of resources available in its network.
Prospective members of the Allegra franchise should have a background in marketing or sales, with established relationships and experience working with small and medium-sized businesses.