Although COVID has reduced engagement in many areas, podcasting has held firm with Canadians of all age groups. In fact, Canadians are among the most avid podcast consumers in the world, with nearly 14 million Canadian adults listening to podcasts each month. In the corporate arena, podcasting provides a channel that moves with the audience, on their schedule, allowing organizations to replicate a town hall feel, even with remote employees.
Charles Anderson, creative director at Montreal Creative, sees podcasting as the ideal channel for post-COVID internal communications. “A better relationship between management and staff is a critical goal for any successful business. Podcasting provides a unique platform for businesses to tell their own stories and create a more unified and engaged workforce.”
Anderson, former head of corporate podcasting for The Podcast Exchange, is now bringing the service under the roof of his shop Montreal agency. He sees podcasting as a natural extension of the agency’s focus on corporate communications. “We already work across all media, with video production and a host of related business platforms. Podcasting is all about delivering engaging content and good storytelling. It’s the perfect fit for what we do. “
Search Edison in Canada suggests continued growth in podcast listening, including businesses using the channel to build better relationships within their organizations. As Canadian businesses seek new tools to rebuild after COVID, podcasting offers an innovative channel perfectly suited to the post-pandemic business environment.
About Montreal Creative:
Montréal Créatif is a boutique agency specializing in print, video, corporate communications and advertising.
Learn more at: https://www.montrealcreative.com/.
SOURCE Montreal Creative
For further information: Charles Anderson, Montreal Creative, 514.585.9911, montrealcreative.com