Burcon NutraScience Corporation’s joint venture, Merit Functional Foods Corporation of Manitoba, has developed an innovation using its non-GMO Peazazz pea protein as part of a 100% protein-based clean labeling solution to replace methylcellulose in food and meat replacement applications.
“We are very pleased with Merit’s latest innovative protein-based solution which has the potential to disrupt a $1.96 billion methylcellulose market. The food industry has been searching for a suitable substitute for methylcellulose for a long time,” said Peter G. Kappel, Interim CEO and President of Burcon. of the board, adding “In particular, it is gratifying to see substantial value-driven applications such as a methylcellulose-free solution being launched in the commercial market.”
Merit has found an innovative new solution by using its Peazazz pea protein to replace a synthetic ingredient. When used as part of Merit’s methylcellulose-free solution, its non-GMO Peazazz pea protein offers plant-based formulators a clean label option, while also contributing to total protein content with the ability to to add several grams of protein per serving depending on the product.
Additionally, Peazazz’s methylcellulose-free solution provides key sensory and functional attributes that help create superior plant-based products for Merit’s customers. These include a neutral flavor profile, meat-like texture, good water binding and emulsifying properties, and exceptional gelling properties. Merit’s unique protein-based solution should be suitable for replacing methylcellulose in applications such as plant-based burgers, hot dogs, sausages and more.
“We are excited by the potential this innovation has uncovered for formulators,” said Merit Co-CEO Ryan Bracken. “Our customers have told us about the challenges of eliminating methylcellulose and Merit is now able to offer them the opportunity to finally eliminate it from their products with our functional pea protein – Peazazz. and a delicious sensory profile on a par with traditional products.”
Merit is currently working with brands looking to develop the next generation of Clean Label plant-based meat apps.