MONTREAL, May 23, 2019 / PRNewswire / – Canadian company BlackStuff is today launching a Kickstarter product campaign for its PILO purifier, a cushion that eliminates odors and purifies the air. With the ever-present threat of indoor air pollution, with furniture, radiators, boilers and building materials trapping all toxic air particles indoors, the launch of PILO in the market of consumption could not have come at a more critical time. This revolutionary and durable cushion is filled with a special foam encrusted with activated carbon that filters the home from unwanted odors, allergens, pollutants, humidity and other harmful chemicals like formaldehyde.
PILO’s origin story dates back to a journey BlackStuff President and Founder Pierre Khoury made at a trade fair in Canton, China, few years ago. On his arrival, he was immediately struck by the ubiquitous air pollution. “The quality of the air in the city shocked me deeply,” recalls Khoury. “So many people on the streets wear filter masks. The thought of having to wear one most of the day to avoid being poisoned by what you breathe struck a chord and has never left me since.” This is a sentiment shared by another Blackstuff partner Benjamin goldfarb, which explains its commitment to market the environmentally friendly PILO. “I was born and grew up in Paris, where the pollution can be quite significant, ”notes Goldfarb. “Some days no cars are allowed in the city to help reduce smog levels. It’s a major problem there, but it’s only a matter of time before it spreads everywhere. “
Pierre Khoury, Benjamin goldfarb and partner of Blackstuff at Dave Khoury shared drive to develop PILO and its spectacularly effective activated carbon–integrated padding – similar to the materials used to make high-performance military gas masks – is rooted in a desire to see more durable products made available to the public. “We want to help ensure that the next generation still has a planet to take care of,” says Peter, who has a background in industrial design. “I used chemicals like air fresheners all the time to combat unwanted odors in the house. It instilled a false sense of security and well-being, while doing more harm than good to the environment and to my own body because it is full of dangerous chemicals that only mask the problem.
With the EPA (Environmental Protection Agency) believing that Americans are spending 93 percent of their time indoors (so much so that ours is called “the indoor generation”), one cannot overstate the massive need for a product like PILO. In addition to the increased risk of respiratory disease, anxiety, and cardiovascular damage associated with air pollution, new studies found that breathing such a deadly combination of air particles can have an effect equivalent to losing a year of intelligence, a much higher likelihood of developing dementia and increased mental illness in children, for n ‘ to name a few.
Fortunately, PILO’s air purification properties are second to none. Due to the microporous structure of activated carbon, PILO’s enormous surface area (if it were to be flattened) covers approximately four million square feet, or roughly 70 football fields. Every millimeter of this surface attracts and traps odors and harmful particles using an intermolecular force called van der Waals.
Blackstuff sees PILO as a small step in the right direction and the first of many sustainable products it is bringing to market. “If we don’t start somewhere, what kind of example are we setting for future generations? Goldfarb asks.
For more information and to help the founders of BlackStuff get PILO installed everywhere in homes ASAP, visit the Kickstarter campaign page here.
BlackStuff was born out of a desire to harness the amazing properties of activated carbon to improve the quality of life of its customers. BlackStuff designs and markets quality, effective and natural deodorization and air purification products that blend into people’s lives with little effort or disruption.