SCOTTS VALLEY, Calif. and PETERBOROUGH, ON, July 26, 2022 /PRNewswire/ — Innovation Cluster Peterborough and the Kawarthas (“Innovation Cluster”), a full-service business incubator located in the Kawarthas Lakes region of Ontario, Canada which helps determined entrepreneurs in the formation and growth of their innovation and technology-driven businesses, today announced the appointment of Christine Crandell to its board of directors.

“We are happy to welcome Christine Crandell to the Innovation Cluster Board,” said Michael Skinner, CEO of the Innovation Division. “Christine’s deep experience in global high-tech companies and customer strategy will be invaluable as we pursue our mission to build an innovation community that creates skilled local jobs.”

Ms. Crandell is President of NBS Consulting Group, Inc. (d/b/a New Business Strategies), a global strategy and customer experience consulting firm. She is a recognized expert in customer experience, strategic planning and digital transformation serving Fortune 1000 and growth-stage companies worldwide.

As an advisor to Coupa, she was instrumental in securing early venture capital funding. Ms. Crandell managed the merger and acquisition process for Clarify and advised on integration strategy during the $2.1 billion acquired by Nortel. She advised Industri-Matematik AB in Stockholm, Sweden, which resulted in the sale to Symphony Technology Group; Social Dynamx, which led to its acquisition by Lithium Technologies/Khoros; and led mergers and acquisitions due diligence for Good Technologies/Blackberry.

“The innovation hub uniquely supports startups in the digital, health, agtech and cleantech sectors and has created more than $50 million in economic value and 800 skilled local jobs,” said Christine CrandellPresident of NBS Consulting Group, Inc. “The mission of the Innovation Cluster resonates with me on a deeply personal level. I am honored and thrilled to serve on the Board of Directors as they continue to make Kawarthas Lakes a renowned technology center.”

About New Business Strategies®
New Business Strategies is a leading customer experience and strategy professional services firm that helps organizations accelerate revenue by keeping a finger on the pulse of customer needs using science, not guesswork. We serve growth-stage North American, European, Scandinavian and Oceania customers in high-tech, SaaS, discrete manufacturing, retail and education. Visit us at

About the Innovation Hub
The Pôle Innovation is a non-profit organization that supports innovative and determined entrepreneurs in the creation and growth of their technology companies. Supporting four key sectors, agtech, digital, healthcare and a strong focus on cleantech, the Innovation Hub’s dynamic programming and mentorship ensures start-ups find their best path to market.

Core funding is provided by The City of Peterborough, Trent University, Flemish College, Peterborough Region Angel Network, City of Kawartha Lakes, OMAFRA, Feddev Ontario, Ontario Trillium Foundation and Peterborough Utilities Group. Visit

Media contacts:
The Innovation Pole
Michael Skinner
[email protected]

NBS Consulting Group, Inc.
Christine Crandell
[email protected]

New Business Strategies® and Sellers’ Compass® are registered trademarks of NBS Consulting Group, Inc. All other trademarks used herein are the property of their respective owners.

SOURCE New Business Strategies


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